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9148 éléments (9148 non lus) dans 21 canaux

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Actualité médias (4710 non lus)

• Médias et télécommunication (58 non lus)
• Actualité Presse (36 non lus)
• France 2 - Actu Media (821 non lus)
• France 2 - Dossiers Medias (25 non lus)
• Médias - Le Monde.fr (968 non lus)
• Audiences (2802 non lus)

Marketing (2508 non lus)

• Actualité marketing (2200 non lus)
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• A la une (97 non lus)
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Agences (746 non lus)

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• Actu des agences (USA) (736 non lus)

Technologie (168 non lus)

• Actualite des technologies (10 non lus)
• Nouvelles technologies (158 non lus)

Nouveaux médias (10 non lus)

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Buzz (791 non lus)

• Buzz Internet (249 non lus)
• Ozap Buzz (542 non lus)

Actu des agences (USA) (20 non lus)

• juillet 29, 2010
• 22:27

  Orbitz Taps Optimedia for Media Planning and Buying

  
  NEW YORK (AdAge.com) -- Online travel site Orbitz has named Publicis Groupe's Optimedia its agency of record in the U.S. for its $36 million media planning and buying account.

  
  

  
  

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• 22:12

  Travelocity Launches Review for $80M Account

  
  NEW YORK (AdAge.com) -- Travelocity and its lead creative agency of seven years, McKinney, are parting ways due to a wide-ranging review the online travel site has launched on its more than $80 million advertising account.

  
  

  
  

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• 21:26

  DDB Replaces Eric Silver as Chief Creative Officer of New York Office

  
  NEW YORK (AdAge.com) -- Eric Silver is being replaced in his post as chief creative officer of DDB, New York, a little over a year after he jumped into the role to replace the office's longtime creative leader, Lee Garfinkel. The Omnicom Group agency has appointed Matt Eastwood, chief creative officer of DDB, Australia, to take over Mr. Silver's duties, while Mr. Silver is moved elsewhere within the network.

  
  

  
  

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• 19:23

  Interpublic Quarterly Profit More than Doubles

  CHICAGO (AdAge.com) -- Interpublic Group of Cos. reported that second-quarter net income more than doubled to $83 million, or 22 cents a share, from $31 million, or 4 cents a share, in the year-ago period. Revenue rose 9.7% to $1.62 billion from $1.47 billion.

  
  

  
  

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• 17:44

  Publicis Reports Second-Quarter Organic Revenue Growth of 7.1%

  PARIS (AdAge.com) -- Publicis Groupe reported an organic revenue increase of 7.1% for the second quarter of 2010 as growth returned to most regions, and Chairman-CEO Maurice Levy predicted further improvement for the full year.

  
  

  
  

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• juillet 28, 2010
• 22:16

  Agency Chief Gets Earn-out, Spreads Wealth to Employees

  
  NEW YORK (AdAge.com) -- Usual drill: Ad agency gets acquired, founders get rich and employees, well, get to work for the new boss. But that's not the drill at digital shop New Media Strategies, acquired by Meredith Corp. back in 2007. When that deal closed, CEO Pete Snyder and fellow founders set aside a stock pool to reward employees who stuck around.

  
  

  
  

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• juillet 27, 2010
• 23:06

  Diageo Launches Review of U.S. Media Biz

  
  NEW YORK (AdAge.com) -- Diageo has launched a review of its $130 million U.S. media planning and buying account currently managed by WPP's Mediacom, according to executives with knowledge of the review. The review encompasses all of Diageo's brands, which include Jose Cuervo, Johnnie Walker, Smirnoff, Captain Morgan, Bailey's, J&B, Guinness and Tanqueray.

  
  

  
  

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• 22:32

  H&R Block Taps Fallon for $155M Account Without Review

  
  NEW YORK (AdAge.com) -- H&R Block is shifting creative duties on its $155 million account to Publicis Groupe's Fallon from Omnicom Group's DDB without a review.

  
  

  
  

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• 22:00

  Alberto-Culver Splits Media Account Between Maxus, Carat

  
  NEW YORK (AdAge.com) -- Personal care and household product marketer Alberto-Culver Co. has awarded the U.S. portion of its $150 million global media account to WPP's Maxus after a seven-month global review, according to executives with knowledge of the situation. The U.S. incumbent, Aegis' Carat, is poised to retain the business in Europe while picking the Canadian and Mexican portions of the account, the executives said.

  
  

  
  

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• 16:13

  Omnicom Launches Mobile Consultancy at OMD

  NEW YORK (AdAge.com) -- Omnicom Group's OMD is launching a mobile-marketing consultancy called Airwave in a bid to help clients map out long-term mobile strategies.

  
  

  
  

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• juillet 22, 2010
• 19:07

  Swedish Digital School Hyper Island Expands in U.S.

  
  NEW YORK (AdAge.com) -- Swedish digital school Hyper Island is stepping up its stateside presence with the help of a new adviser, the former head of Wieden & Kennedy, New York, Buz Sawyer.

  
  

  
  

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• 16:23

  Search Consultants Talk Client-Agency Relationships

  
  NEW YORK (AdAge.com) -- Ad Age last month moderated a special event for the Advertising Club of New York called "New Business Unplugged" that brought together eight of the country's top search consultants to weigh in on the state of client-agency relationships and the climate in 2010 for new business activity.

  
  

  
  

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• 0:31

  MDC's Adrenalina Becomes Unit of Kirshenbaum

  NEW YORK (AdAge.com) -- Three-year-old U.S. Hispanic agency Adrenalina will become an operating unit of MDC Partners sibling Kirshenbaum Bond Senecal & Partners, following the departure of the last of Adrenalina's three founders, Manuel Wernicky.

  
  

  
  

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• juillet 21, 2010
• 20:03

  Steve Harty Exits BBH

  
  NEW YORK (AdAge.com) -- Steve Harty, North America group chairman for Bartle Bogle Hegarty, is leaving the agency after five years at the Publicis Groupe-backed shop.

  
  

  
  

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• juillet 20, 2010
• 16:03

  New Business Wins Lift Omnicom Second Quarter Profit

  NEW YORK (AdAge.com) -- Omnicom Group saw second-quarter profit grow 4.2% to $243.3 million from $233.4 million in the same period last year, the U.S.-based company announced today.

  
  

  
  

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• juillet 19, 2010
• 21:48

  Virgin Mobile Hires Mother to Help It Shed 'Pay as You Go' Image

  
  NEW YORK (AdAge.com) -- Mother, New York, has been named agency of record for Virgin Mobile. Prior to this move, Virgin Mobile had worked with Publicis Groupe-backed Bartle Bogle Hegarty, independent McKinney and now-defunct independent Toy.

  
  

  
  

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• 14:01

  10 Takeaways From Ad Age's Small Agency Conference

  
  NEW ORLEANS (AdAge.com) -- Before announcing the winners of Ad Age's second Small Agency Awards last week, we held our first day-long conference created especially for shops that are independent and have 150 employees or less. While a lot of the talk centered on the challenges and opportunities of being small, the thoughts were big. Here's some of what we learned.

  
  

  
  

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• 6:00

  M&A for Media, Marketing to Heat up in Second Half

  NEW YORK (AdAge.com) -- The year so far has been ripe with deals, but stay tuned: We're sure to see even more. The merger-and-acquisition market in the media and marketing services sector was jolted awake late last year and has kept pace into 2010. The first six months saw more than 400 transactions totaling $21 billion, a deal value nearly triple that of the same period last year, according to investment-banking firm Jordan, Edmiston Group.

  
  

  
  

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• juillet 16, 2010
• 1:31

  Pereira & O'Dell Snags Top Honors at Ad Age Small Agency Awards

  
  NEW ORLEANS (AdAge.com) -- At its inaugural Small Agency Conference held in New Orleans, Ad Age tonight announced the winners of its much-anticipated Small Agency Awards.

  
  

  
  

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• juillet 15, 2010
• 0:40

  Isobar Nabs Global Digital Business for Sprite

  
  NEW YORK (AdAge.com) -- Aegis digital-marketing division Isobar has been named global digital agency of record for Sprite, according to executives familiar with the matter. Despite an established relationship with independent digital agency AKQA, the San Francisco-based shop did not pitch the business.

  
  

  
  

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